Browsing by Author "Kaufmann, Hans Ruediger"

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Consumer boycotts of foreign products: A metric model
(Editura Ase, 2013-07) Harcar, Talha; Kaufmann, Hans Ruediger; Kurtulmuşoğlu, Bahar F.; Kılıç, Serkan; Altıntaş, Murat Hakan; Uludağ Üniversitesi/İktisadi ve İdari Bilimler Fakültesi/İşletme Bölümü.; 0000-0001-8517-0540; AAG-7359-2021; 36489820100; 24605177900
Even if reactions to foreign goods are measured by means of various conceptual structures, few studies approach the question from the point of view of boycotts. Responding to this scarcity and with the aid of netnography, this study examines antecedents of consumer boycotts of foreign goods. The study considers the degree to what a measurement model is useful for examining this boycott process. When the study examines the boycotting of foreign goods as an individual or social process, the study examines the phenomena of nationalism, xenophobia, country-of-origin, and ethnocentrism as antecedents. The conversion of the dimensions obtained from discourse analysis into items and that were tested by means of exploratory and confirmatory factor analysis lead to two discoveries: 1) three basic dimensions - hate against foreign products, citizen consumers and economic independence - influenced decisions to boycott and 2) the second-order model (all constructs load on one construct as consumer boycotting) was more valid than the three first-order models.
The development and validation of a consumer cosmopolitanism scale: The polar opposite of xenophobic attitudes
(Routledge Journals, 2013-03) Kurtulmuşoǧlu, Feride Bahar; Kaufmann, Hans Ruediger; Harcar, Talha Doğan; Altıntaş, Hakan M.; Gündoğan, Neriman; Uludağ Üniversitesi/İktisadi ve İdari Bilimler Fakültesi/İktisat Bölümü.; AAG-7359-2021; 55764579000; 55764904100
Consumer cosmopolitanism is defined as world citizenship, open interaction with foreigners and the polar opposite of xenophobic attitudes. Although it is the opposite of consumer ethnocentrism, to date, cosmopolitanism has been primarily perceived as the virtue of not seeing foreigners as a threat, not being hateful towards foreigners, and embracing cultural diversity. Based on this conceptualization, our main objective is to develop and test an alternative pilot scale for consumer cosmopolitanism. Fifteen scale items were developed as a result of a literature review and consultation with academic experts. A survey was administered to 484 people in Turkey. Exploratory factor analysis showed that the scale items were grouped in three factors. To measure the validity of this consumer cosmopolitanism scale, Confirmatory Factor Analysis (CFA) indicated that second-order-factor-model was a more rational measurement configuration to determine consumer cosmopolitanism with three factors.
Internationalization, market forces and domestic sectoral institutionalization
(Emerald Group Publishing Ltd, 2011-01-01) Altıntaş, Murat Hakan; Vrontis, Demetris; Kaufmann, Hans Ruediger; Alon, Ilan; ALTINTAŞ, MURAT HAKAN; Uludağ Üniversitesi/İktisadi ve İdari Bilimler Fakültesi/İktisadi ve İdari Bilimler Bölümü.; AAG-7359-2021
Purpose - The purpose of this paper is to investigate the influence of micro-environmental international entrepreneurship and the macro-environmental market forces on domestic institutionalization of the industrial sector. In doing so, the paper examines the moderating effect of the degree of internationalization on the relationship between domestic market forces and domestic sectoral institutionalization.Design/methodology/approach - Based upon the creation of the item pools "domestic sectoral institutionalization", "market forces" and "degree of internationalization" derived from previous research, an applied Delphi technique and a representative sample of 149 exporters in Turkey, a survey using a web-based questionnaire was conducted. All scales were designed and a number of hypotheses were validated. Results were analyzed by the principal components of factor analysis, confirmatory factor analysis and moderated hierarchical regression.Findings - The empirical analysis resulted in an interaction effect of two sub-elements of the market forces (trust and organization) and internationalization. The findings imply that internationalization can make an important contribution to the institutionalization of the domestic industrial sector. The paper confirms the findings of previous research on the significant importance of trust for institutionalization. Summarizing, it was found that internationalization significantly and positively moderates the effect of trust on institutionalization. Interestingly, however, internationalization negatively moderates the effect of organization on institutionalization implying that the learning process and experiences created by internationalization cause a higher level of structural adaptation.Originality/value - This paper innovatively sheds light upon the interrelationship between macro environmental market forces, internationalization of entrepreneurship and domestic institutionalization. In doing so, it relates various disciplines, as national and international entrepreneurial behavior, with sociological aspects such as institutionalization for the sake of achieving important macro economic objectives, especially for countries in transition. The comprehensive, reliable and valid research methodology can be applied when researching this topic with important economic implications for transitional economies in other research settings.