Browsing by Author "Turhan, Sule"

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    Publication
    Analysis of ecological and sustainable food consumption: The case of fast food restaurant
    (Parlar Scientific Publications (P S P), 2020-01-01) Kılıç, Tuğce Meryem; Turhan, Sule; TURHAN, ŞULE; Bursa Uludağ Üniversitesi/Ziraat Fakültesi; AAG-8086-2021
    The aim of this study is to evaluate the perspectives of consumers regarding the understanding of sustainable consumption in the fast food sector and to reveal the problems experienced by consumers during the consumption phase and the importance of the feedback on these problems, in terms of sustainable management. In a study in which 291 customers participated, data was gathered by providing the selected volunteering customers with a questionnaire. The SPSS 22.0 statistical package program was used to evaluate and analyse the data collected with the questionnaire. With this program the frequency distribution, rate, average and chi-square analyses were conducted. As a result, it is demonstrated that continuous studies should be conducted on the current and target customers in order to determine what the customer's feelings, thoughts and expectations are. Accordingly, product and service policies should be continuously guided.
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    Publication
    Why organic food? A field study
    (Parlar Scientific Publications (P S P), 2020-01-01) Erdal, Burcu; ERDAL, BURCU; Turhan, Sule; TURHAN, ŞULE; Vural, Hasan; VURAL, HASAN; Bursa Uludağ Üniversitesi/Ziraat Fakültesi.; 0000-0002-6839-913X; AAG-7295-2021; AAG-8086-2021; AFB-8936-2022
    In Turkey, the production and consumption of organic food is still small-scale. The amount of organic product per capita annual consumption in Turkey was determined to be 1.3 euros. The most important reasons why this value is lower than EU countries are; income levels of consumers, difficulties in accessing organic products, consumer reluctance and expensive organic food that is sold in Turkey In this study, demand-side of organic products is tried to be defined by investigating consumers' attitude, thoughts and behaviours. For this reason a survey has been conducted in Istanbul with 205 consumers about organic product consumption. Survey results have been analysed using statistical methods. The results reveal that consumers show important differences in terms of organic product consumption, that the market is not homogenised and that a marketing strategy that is in accordance with consumer demands is necessary for success.