Exposure of medical students to pharmaceutical marketing in primary care settings: Frequent and influential

dc.contributor.authorSarıkaya, Özlem
dc.contributor.authorVatansever, Kevser
dc.contributor.buuauthorCivaner, Murat
dc.contributor.departmentUludağ Üniversitesi/Tıp Fakültesi/Deontoloji Anabilim Dalı.tr_TR
dc.contributor.scopusid24075622600tr_TR
dc.date.accessioned2022-01-11T08:07:40Z
dc.date.available2022-01-11T08:07:40Z
dc.date.issued2009-12
dc.description.abstractIt is known that interaction between pharmaceutical companies and medical professionals may lead to corruption of professional values, irrational use of medicine, and negative effects on the patient-physician relationship. Medical students frequently interact with pharmaceutical company representatives and increasingly accept their gifts. Considering the move toward early clinical encounters and community-based education, which expose students early to pharmaceutical representatives, the influence of those gifts is becoming a matter of concern. This study examines the frequency and influence of student exposure to drug marketing in primary care settings, as well as student perceptions of physician-pharmaceutical company relationships. This was a two-phase study consisting of qualitative research followed by a cross-sectional survey. Clinical experience logbooks of 280 second-year students in one school were analysed, and the themes that emerged were used to develop a survey that was administered to 308 third-year students from two medical schools. Survey results showed a 91.2% exposure to any type of marketing, and 56.8% of students were exposed to all classes of marketing methods studied. Deliberate targeting of students by pharmaceutical representatives, in particular, was correlated with being less sensitive to the negative effects of and having positive opinions about interactions with pharmaceutical companies. The vast majority of students are exposed to drug marketing in primary care settings, and may become more vulnerable to that strategy. Considering that medical students are vulnerable and are targeted deliberately by pharmaceutical companies, interventions aimed at developing skills in the rational use of medicines and in strategies for coping with drug marketing should be devised.en_US
dc.identifier.citationSarıkaya, O. vd. (2009). "Exposure of medical students to pharmaceutical marketing in primary care settings: Frequent and influential". Advances in Health Sciences Education, 14(5), 713-724.en_US
dc.identifier.endpage724tr_TR
dc.identifier.issn1382-4996
dc.identifier.issue5tr_TR
dc.identifier.pubmed19184498tr_TR
dc.identifier.scopus2-s2.0-70449124601tr_TR
dc.identifier.startpage713tr_TR
dc.identifier.urihttps://doi.org/10.1007/s10459-009-9153-7
dc.identifier.urihttps://link.springer.com/article/10.1007%2Fs10459-009-9153-7
dc.identifier.urihttp://hdl.handle.net/11452/23992
dc.identifier.volume14tr_TR
dc.identifier.wos000271402200009
dc.indexed.pubmedPubmeden_US
dc.indexed.scopusScopusen_US
dc.indexed.wosSCIEen_US
dc.indexed.wosSSCIen_US
dc.language.isoenen_US
dc.publisherSpringeren_US
dc.relation.collaborationYurt içitr_TR
dc.relation.journalAdvances in Health Sciences Educationen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergitr_TR
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectConflict of interesten_US
dc.subjectDrug industry relationshipsen_US
dc.subjectMarketing methodsen_US
dc.subjectPharmaceutical representativesen_US
dc.subjectPrimary health care settingsen_US
dc.subjectNational-surveyen_US
dc.subjectIndustryen_US
dc.subjectAttitudesen_US
dc.subjectEducationen_US
dc.subjectPhysiciansen_US
dc.subjectPromotionen_US
dc.subjectPharmacotherapyen_US
dc.subjectExperienceen_US
dc.subjectImpacten_US
dc.subjectEducation & educational researchen_US
dc.subjectHealth care sciences & servicesen_US
dc.subject.emtreeArticleen_US
dc.subject.emtreeCommercial phenomenaen_US
dc.subject.emtreeConflict of interesten_US
dc.subject.emtreeDrug industryen_US
dc.subject.emtreeHealth personnel attitudeen_US
dc.subject.emtreeHumanen_US
dc.subject.emtreeMarketingen_US
dc.subject.emtreeMedical studenten_US
dc.subject.emtreePersuasive communicationen_US
dc.subject.emtreePrescriptionen_US
dc.subject.emtreePsychological aspecten_US
dc.subject.emtreePublic relationsen_US
dc.subject.emtreeQuestionnaireen_US
dc.subject.emtreeStatistical modelen_US
dc.subject.meshAttitude of health personnelen_US
dc.subject.meshCommerceen_US
dc.subject.meshConflict of interesten_US
dc.subject.meshDrug industryen_US
dc.subject.meshDrug prescriptionsen_US
dc.subject.meshHumansen_US
dc.subject.meshInterprofessional relationsen_US
dc.subject.meshLogistic modelsen_US
dc.subject.meshMarketingen_US
dc.subject.meshPersuasive communicationen_US
dc.subject.meshQuestionnairesen_US
dc.subject.meshStudents, medicalen_US
dc.subject.scopusConflict of Interests; Honorarium; Consulting Feesen_US
dc.subject.wosEducation & educational researchen_US
dc.subject.wosEducation, scientific disciplinesen_US
dc.subject.wosHealth care sciences & servicesen_US
dc.titleExposure of medical students to pharmaceutical marketing in primary care settings: Frequent and influentialen_US
dc.typeArticle
dc.wos.quartileQ1en_US
dc.wos.quartileQ3 (Health care sciences & services)en_US

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