Competitive analysis of Turkish fruit and vegetable processing sector

Abstract

A review of Turkish agricultural history shows that dramatic changes have occurred in fruit and vegetable industry. It seems evident that changes will continue for the coming years. Especially developments of South Marmara Regions fruit and vegetable processing industry provide a good example for the agri-food sector. Today, consumer preferences drive markets. Reshape of the international agricultural trade is required due to, mainly, the globalisation of the markets. This will give growers more competition and the issues of marketing, international trade, environmental protection and government policies will be important factors for them. The aim of this study, it to examine the current situation of Turkish fruit and vegetable processing industry and highlight some points for the competitiveness of the industry. In general, Turkey tomato paste industry is a healthy sector directed to export markets, with some difficult years. Especially the decrease in production in 2010 caused an increase in the import.