1984 Cilt 5 Sayı 1

Permanent URI for this collectionhttps://hdl.handle.net/11452/20274

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    A summary of normative beliefs and behaviors as cultural barriers to international marketing communication
    (Uludağ Üniversitesi, 1984) Türtat, Ş. Bülent; Uludağ Üniversitesi/İktisadi ve İdari Bilimler Fakültesi.
    The subject of international marketing communication encompasses many facets. Communication is a major part of marketing activities. By our definition, international marketing communication is usually cross-cultural communication that is, communication between a person in one culture and a person or persons in another culture. However, international marketing communication is not synonymous with cross-cultural communication. In fact, it is possible that insofar as culturaL differences occur within a single nation, advertising within that nation might also be cross-cultural in varying degrees. For example, at least 14 major languages are spoken in lndia; and, since language is an important part of the culture, cross-cultural communication can occur within the political boundaries of a single nation.