Person: ALTINTAŞ, MURAT HAKAN
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ALTINTAŞ
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MURAT HAKAN
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Publication Internationalization, market forces and domestic sectoral institutionalization(Emerald Group Publishing Ltd, 2011-01-01) Altıntaş, Murat Hakan; Vrontis, Demetris; Kaufmann, Hans Ruediger; Alon, Ilan; ALTINTAŞ, MURAT HAKAN; Uludağ Üniversitesi/İktisadi ve İdari Bilimler Fakültesi/İktisadi ve İdari Bilimler Bölümü.; AAG-7359-2021Purpose - The purpose of this paper is to investigate the influence of micro-environmental international entrepreneurship and the macro-environmental market forces on domestic institutionalization of the industrial sector. In doing so, the paper examines the moderating effect of the degree of internationalization on the relationship between domestic market forces and domestic sectoral institutionalization.Design/methodology/approach - Based upon the creation of the item pools "domestic sectoral institutionalization", "market forces" and "degree of internationalization" derived from previous research, an applied Delphi technique and a representative sample of 149 exporters in Turkey, a survey using a web-based questionnaire was conducted. All scales were designed and a number of hypotheses were validated. Results were analyzed by the principal components of factor analysis, confirmatory factor analysis and moderated hierarchical regression.Findings - The empirical analysis resulted in an interaction effect of two sub-elements of the market forces (trust and organization) and internationalization. The findings imply that internationalization can make an important contribution to the institutionalization of the domestic industrial sector. The paper confirms the findings of previous research on the significant importance of trust for institutionalization. Summarizing, it was found that internationalization significantly and positively moderates the effect of trust on institutionalization. Interestingly, however, internationalization negatively moderates the effect of organization on institutionalization implying that the learning process and experiences created by internationalization cause a higher level of structural adaptation.Originality/value - This paper innovatively sheds light upon the interrelationship between macro environmental market forces, internationalization of entrepreneurship and domestic institutionalization. In doing so, it relates various disciplines, as national and international entrepreneurial behavior, with sociological aspects such as institutionalization for the sake of achieving important macro economic objectives, especially for countries in transition. The comprehensive, reliable and valid research methodology can be applied when researching this topic with important economic implications for transitional economies in other research settings.Publication Parent-adolescent interaction and the family's effect on adolescent tv skepticism: An empirical analysis with Turkish consumers(Emerald Group Publishing Ltd, 2010-01-01) Özdoğan, F.; Altıntaş, Murat; ALTINTAŞ, MURAT HAKAN; Bursa Uludağ Üniversitesi/İktisadi ve İdari Bilimler Fakültesi/İşletme Bölümü.; 0000-0001-8517-0540; AAG-7359-2021Purpose - The purpose of this paper is to explore the moderating effects of parent-child co-viewing of TV and parents' discussion of content with children in the context of the family's effect on children's skepticism towards TV advertising.Design/methodology/approach - A survey of 296 consumers aged 12 to 16 in Ankara was conducted using a structured questionnaire. Constructs were measured using established scales.Findings - It was observed that the co-viewing of advertisements with parents increased the family effect. On the other hand, discussion of advertising with parents reduced the family effect. The conclusion was that parent-child co-viewing of advertisements can alter the children's perceptions of advertisements through personal assessments.Research limitations/implications - This is an exploratory study and has limited generalizability as it has been conducted solely in one city, Ankara, Turkey. Any further research should include perspectives from other cities in Turkey and from other countries. In addition, frequency of TV viewing has not been taken into account. Further research could investigate gender differences and cohort effects on the issues investigated in this study.Practical implications - The design of advertisements should include perceptions of both parents and children in order to convey meaningful messages in advertising. Furthermore, advertisers should take into account the ecology of viewing in the household where Turkish people in extended families view TV commercials.Originality/value - Although the issue of adolescents and advertising is widely explored in the USA, there has been limited investigation on adolescents' receptivity to advertising in other cultures. Although it is likely that some aspects of adolescent consumer behavior are universal across cultures, studies such as that documented in this paper provide opportunities to investigate what is happening in different settings.Publication Strategic objectives and competitive advantages of private label products manufacturers' perspective(Emerald Group Publishing Ltd, 2010-01-01) Işın, Feride; Altıntaş, Murat; ALTINTAŞ, MURAT HAKAN; Kılıç, Serkan; KILIÇ, SERKAN; Şenol, Gökhan; ŞENOL, GÖKHAN; Bursa Uludağ Üniversitesi/İktisadi ve İdari Bilimler Fakültesi/Ekonomi Bölümü.; 0000-0001-8517-0540; 0000-0003-0748-9796; AAG-7359-2021; AAG-6143-2021Purpose - The purpose of this paper is to determine which strategic objective factors have significant effects on competitive advantage of private label manufacturers in Turkey.Design/methodology/approach - A study was conducted of 90 Turkish private label manufacturers. A web-based questionnaire was the chosen method. Findings - Three strategic objective factors were found to have an effect on competitive advantage: production efficiency, market embeddedness and product selling control.Research limitations/implications - A comparative analysis between retailers and manufacturers of private labels was regarded as necessary to learn about their perspectives regarding competition. The large sample size encouraged confident generalization of the findings. Another limitation was only analyzing data from a country that has a low private label market share.Practical implications - The findings of this paper offer valuable insights to retailers, national brand manufacturers and private label manufacturers, enabling them to learn the triggers for product manufacturing from the perspective of private label manufacturers.Originality/value - It is hoped that this paper will reveal some valuable perspectives from an emerging private label market.Publication The relationship between feminist/womanist identity and leadership styles of women managers in Turkey(Emerald Group Publishing Ltd, 2008-01-01) ÇINAR ALTINTAŞ, FÜSUN; Altıntaş, Murat Hakan; ALTINTAŞ, MURAT HAKAN; Bursa Uludağ Üniversitesi/İktisadi ve İdari Bilimler Fakültesi.; 0000-0001-5664-8277; 0000-0001-8517-0540; AAG-7359-2021; AAH-1536-2021Purpose - To investigate how the perceived feminist/womanist identities of female managers in Turkey affect their leadership styles.Design/methodology/approach - Three main constructs were used to measure the relationship between feminist and womanist identity and leadership styles: womanist identity attitude scale, feminist identity composite scale, and GLOBE leadership scale. Data were collected by web-based survey from the 102 female managers of large-scale private sector companies in Turkey. Results were analyzed by regression analysis.Findings - The results of the study, gathered over a two-month web-based survey, show that the feminist/womanist approaches held by women influence a variety of leadership styles. While feminist approaches are inspiring and effective in team-work, womanist approaches affect collaborative, participative, and visionary leadership styles.Research limitations/implications - Only female managers from large-scale companies were included in the research; therefore, the results only reflect the opinions of women from large organizations.Practical implications - Feminist/womanist lines of thought that emerged as extensions of the women's movement have also impacted upon the executive branches of organizations. In particular, it is thought that female managers possess different leadership qualities than men, thereby constituting a separate group within an organization. It is therefore significant to note that feminist/womanist approaches influence women's leadership styles.Originality/value - This study adds significantly to the published body of knowledge. Its findings reflect valuable contribution concerning which factors of feminism/womanism attitudes have an effect on leadership styles.Publication Cultural openness and consumer ethnocentrism: An empirical analysis of Turkish consumers(Emerald Group Publishing, 2007-01-01) Altıntaş, Murat Hakan; Tokol, Tuncer; ALTINTAŞ, MURAT HAKAN; Tokol, Tuncer; Uludağ Üniversitesi/İktisat ve İdari Bilimler fakültesi/İşletme Bölümü; 0000-0001-8517-0540; AAG-7359-2021; GIW-5451-2022Purpose - To examine the antecedents of consumer ethnocentrism, specifically with respect to Turkish consumers' attitudes to products originating in Europe.Design/methodology/approach - Antecedents identified from the literature are allocated to one of three main constructs: xenophobia, negative attitudes towards foreigners (not the same phenomenon, it is argued) and conservatism. A web-based questionnaire is developed, tested and successfully administered to a national sample of 540 individuals with e-mail accounts. Consumer ethnocentrism is measured by the well-tested CETSCALE. Results are analyzed by structural equation modelling, a path diagram generated and six hypotheses tested.Findings - All but one of the hypotheses were accepted. Xenophobia is found to have the greatest influence consumer ethnocentrism among Turkish consumers, and is also a leading factor in the interactions among the antecedents. Conservatism is the second-most influential element of the model.Research limitations/implications - Other antecedents might have been identified and added to the conceptual framework. The timeframe of data collection was very specific. The large sample size and its apparent representativeness encourage confident generalisation of the findings, though the concept of "Europe" could usefully be refined to specific countries in future studies.Practical implications - International marketers now have clear evidence that xenophobia and conservatism are important antecedents of consumer ethnocentrism, and should plan their intelligence gathering and campaign strategy accordingly.Originality/value - This study both supports and adds to the existing literature. The findings clearly impinge on the somewhat separate literature of country-of-origin effects and branding.Publication The mediating effects of adaptive selling and commitment on the relationship between management control and sales performance(Emerald Group Publishing Ltd, 2017-01-01) Kurtulmuşoğlu, Feride Bahar; Kaufmann, Hans-Rudiger; Alkıbay, Sanem; Altıntaş, Fusun; ÇINAR ALTINTAŞ, FÜSUN; Altıntaş, Murat Hakan; ALTINTAŞ, MURAT HAKAN; Bursa Uludağ Üniversitesi/İktisadi ve İdari Bilimler Fakültesi.; 0000-0001-5664-8277; 0000-0001-8517-0540; AAG-7359-2021; AAH-1536-2021Purpose - The purpose of this paper is to present a comprehensive model of the relationship between control and sales performance contingent upon the commitment and adaptive selling variables. Specifically, the study tests the mediator effects of adaptive selling and organizational commitment on the effect of managerial control systems on self-assessed performance of the salespeople working in the field of industrial marketing.Design/methodology/approach - In total, 472 firms active in the industrial marketing field for tangible industry products in Turkey were selected for the research. The proposed model that tested posits relationships among management control variables and adaptive selling, organizational commitment and sales performance measures. Management controls are related to sales performance through the mediating effect of adaptive selling and organizational commitment. Management control styles (output as formal and professional as informal) were the independent variables, while changes in organizational commitment and adaptive selling were tested both as mediators and sales performance as dependent variable, consistent with the reciprocal effects model under analysis.Findings - The findings demonstrated that "control" is positively associated with "sales performance" and "commitment" and "adaptive selling" mediate this relationship. Findings indicate that control impacts sales performance through a mediating mechanism that involves adaptive selling and commitment. Taken together, results showed that adaptive selling and commitment played a critical role in sales performance.Originality/value - This research is the first to empirically analyse the model regarding the relationship between sales performance, control, adaptive selling and commitment variables.