Publication:
Factors affecting consumer's behaviour on purchasing and consumption of food products

dc.contributor.authorGürbüz, İsmail Bülent
dc.contributor.authorMacabangin, Modassir
dc.contributor.buuauthorGÜRBÜZ, İSMAİL BÜLENT
dc.contributor.buuauthorMacabangin, Modassir
dc.contributor.departmentBursa Uludağ Üniversitesi/Ziraat Fakültesi/Tarım Ekonomisi Bölümü
dc.contributor.orcid0000-0001-5340-3725
dc.contributor.researcheridM-4349-2019
dc.contributor.researcheridFJI-5644-2022
dc.date.accessioned2024-07-16T06:04:58Z
dc.date.available2024-07-16T06:04:58Z
dc.date.issued2019-01-01
dc.description.abstractStudy of consumer's behaviour is important in developing marketing strategy. Consumer behaviour refers to the attitude that the consumer shows during the search, purchase and consumption of a certain product. According to literatures, correlated factors such as; economic, cultural, and psychological factors mostly affect the decision of the consumers whether to accept or reject a food product in the market. The purpose of this paper is to identify the main factors that affect consumer behaviour during the purchase and consumption of an existing food product in the market. The recent study shows many significant differences of the purchasing and consumption attitude between undergraduate and foundation degree students. Consumers have become more dependent on their own preferences by observing sensual attributes of the foodstuffs. Moreover, complete understanding of these identified factors is essential in order to develop an effective marketing strategy.
dc.identifier.eissn2285-3952
dc.identifier.endpage222
dc.identifier.issn2284-7995
dc.identifier.issue1
dc.identifier.startpage215
dc.identifier.urihttps://hdl.handle.net/11452/43276
dc.identifier.volume19
dc.identifier.wos000466139000028
dc.indexed.wosWOS.ESCI
dc.language.isoen
dc.publisherUniv Agricultural Sciences & Veterinary Medicine Bucharest
dc.relation.journalScientific Papers-series Management Economic Engineering in Agriculture and Rural Development
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectPerception
dc.subjectIntention
dc.subjectAttitudes
dc.subjectConsumer 's behaviour
dc.subjectFood consumption
dc.subjectPurchasing behaviour
dc.subjectScience & technology
dc.subjectLife sciences & biomedicine
dc.subjectAgricultural economics & policy
dc.subjectAgriculture
dc.titleFactors affecting consumer's behaviour on purchasing and consumption of food products
dc.typeArticle
dspace.entity.typePublication
relation.isAuthorOfPublication887b7c70-d321-4ad6-8c91-76fc749df9d8
relation.isAuthorOfPublication.latestForDiscovery887b7c70-d321-4ad6-8c91-76fc749df9d8

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