Publication:
Generational differences toward organic food behavior

dc.contributor.authorErdal, Berrak
dc.contributor.authorTurhan, Şule
dc.contributor.authorTemel, Pınar Aydın
dc.contributor.authorErdal, Baturay
dc.contributor.buuauthorERDAL, BURCU
dc.contributor.buuauthorTURHAN, ŞULE
dc.contributor.buuauthorAYDIN TEMEL, PINAR
dc.contributor.buuauthorERDAL, MERYEM BETÜL
dc.contributor.departmentBursa Uludağ Üniversitesi/Ziraat Fakültesi/Tarım Ekonomisi Bölümü
dc.contributor.departmentBursa Uludağ Üniversitesi/Harmancık Meslek Yüksekokulu
dc.contributor.researcheridIZP-7035-2023
dc.contributor.researcheridIYX-1026-2023
dc.contributor.researcheridKBF-6684-2024
dc.contributor.researcheridKXA-6243-2024
dc.date.accessioned2024-10-18T06:28:22Z
dc.date.available2024-10-18T06:28:22Z
dc.date.issued2023-10-01
dc.description.abstractThe aim of this paper is to identify factors influencing the purchase intention of generations towards organic products in Bursa, Turkiye. The study was conducted with a quantitative approach with data collection from 395 respondents in Bursa City between November 2021 and February 2022. The results were investigated using descriptive analysis, reliability analysis, exploratory factor analysis, correlation analysis, chi-square analysis and regression analysis. It is important to consider generational characteristics in order to achieve realistic results in organic product consumption studies. Thus, marketers will be provided with a different perspective and they will develop more consistent marketing strategies. In this research, it has been determined that the reasons for buying a product differ in the context of generations. According to the results, especially the consumers in the Y Generation are more interested in the concept of organic products. It is seen that social media is the most effective (43%) source of organic product information. According to the results of the factor analysis, the environmental friendliness of organic products and the high nutritional value of organic products are the first preferences of consumers. The least important variable is the reliability of organic products. Within the scope of the research, the organic food product trends of 5 generations were discussed. According to the results obtained, it has been determined that the tendency of the Z Generation towards organic food is lower than that of the X and Y Generations. It can be thought that this situation is due to the fact that they are young and do not have enough economic power yet. It is clearly seen that generational characteristics affect the consumption of organic products. This result will help to identify the problems and opportunities in the organic product market. Raising awareness, informing and directing individuals towards organic products in a way that covers all generations will be an important step in terms of both the country's economy and the healthy functioning of the ecosystem.
dc.identifier.doi10.36899/JAPS.2023.5.0698
dc.identifier.eissn2309-8694
dc.identifier.endpage1057
dc.identifier.issn1018-7081
dc.identifier.issue5
dc.identifier.startpage1051
dc.identifier.urihttps://doi.org/10.36899/JAPS.2023.5.0698
dc.identifier.urihttps://www.thejaps.org.pk/Volume/2023/33-05/02.php
dc.identifier.urihttps://hdl.handle.net/11452/46709
dc.identifier.volume33
dc.identifier.wos001148783400002
dc.indexed.wosWOS.SCI
dc.language.isoen
dc.publisherPakistan Agricultural Scientists Forum
dc.relation.journalJournal of Animal And Plant Sciences-japs
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectOrganic
dc.subjectGenerations
dc.subjectConsumption
dc.subjectOrganic fodd
dc.subjectOrganic farming
dc.subjectTurkey
dc.subjectScience & technology
dc.subjectLife sciences & biomedicine
dc.subjectAgriculture, multidisciplinary
dc.subjectBiology
dc.subjectVeterinary sciences
dc.subjectAgriculture
dc.subjectLife sciences & biomedicine - other topics
dc.titleGenerational differences toward organic food behavior
dc.typeArticle
dspace.entity.typePublication
relation.isAuthorOfPublicationee3386c2-684e-4b0a-b350-c07fa0a09b72
relation.isAuthorOfPublicationc39f48fa-44fa-4c08-96af-182f7cba8a57
relation.isAuthorOfPublication4819e384-8961-470f-9875-9a3d63548dd4
relation.isAuthorOfPublication7c49b68a-e160-4304-bb98-91e534fb3322
relation.isAuthorOfPublication.latestForDiscoveryee3386c2-684e-4b0a-b350-c07fa0a09b72

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